Vol. 13, Number 4, 2017

Anna Osennyaya, Ivan Budagov, Bela Hahuk, Amir Kushu, Dmitry Gura
Correlation of Cadastral and Market Valuesin Urban Areas 
Kuban State Technological University
Abstract. The article presents the correlation between the results of cadastral and market valuation of real estate objects. It is noted that the approved cadastral value is far from the existing situation in the real estate market, and, accordingly, from the market value, which is due to the difference in methodological approaches to their definition. As a result of an unreasonable decrease in the cadastral valuation, there is a decrease in tax revenues, which makes it difficult to finance state projects, which leads to social tension; in case of overstatement, an increase in the tax burden on citizens and business. As a result, the results of the assessment are dissatisfied with the state, citizens, and business. The pricing factors affecting the value of real estate objects in the territory of urban settlements are revealed.
Keywords: municipalities, cadastral value, market value, real estate objects.

Anna Osennyaya, Alexey Seredin, Lubov Anisimova
Improvement of Legislation in the Field of Cadastral Valuation of Land in Settlements 
Kuban State University of Technology
Abstract. The authors of the article note that in modern Russian conditions, in connection with the reform of the taxation system, the cadastral valuation institution needs to be improved. To date, the state has adopted many laws and by-laws aimed at modernizing the current system. The article contains a detailed analysis of the following main normative documents: Federal Law No. 135-FZ of July 29, 1998 «On appraisal activity in the Russian Federation»; Federal Law of 03.07.2016 No. 237-FZ «On the state cadastral valuation; Federal standard of assessment «Determination of cadastral value (FSO No. 4)»; Order of the Ministry of Economic Development of Russia from 07.06.2016 № 358 «Methodical instructions on the state cadastral valuation».
Keywords: regulatory framework; land settlements, cadastral valuation, real estate objects.

Vladimir Pripoten, Irina Alferova
Assessment of the Socio-Economic Development of the Regionas a Component of Indicative Development Management 
Donbass State Technical University
Abstract. The article suggests a methodology for an integrated indicative assessment of the socio-economic development of the region in order to ensure the sustainability of such development. The author’s methodology is based on the principles of indicative management; is based on the application of a system of indicators-indicators of development, intervals of threshold values; is a step-by-step process for assessing the social and economic development of the region using a 3-level hierarchical system of indicators; takes into account the contribution of each factor (aspect of social or economic development) to sustainable development; allows to identify «strong» and «problem» areas of social and economic development of the region; gives an opportunity on the basis of numerical value to assess the stability (degree of instability) of the socio-economic development of the region on a scale with three intervals: normal (stable) development, there is a risk of loss of stability, a critical instability. The analysis of the results obtained in the dynamics allows estimating the volatility of development indicators.
Keywords: indicative management, social and economic development of the region, indicator, indicative planning, sustainable development, volatility, social development index, economic development index.

Irina Alferova
Organization of the Procedure for Diagnostics and Evaluation of the Comprehensive Economic Risk of Industrial 
Donbass State Technical University
Abstract. The article has developed a methodology for diagnosing and evaluating the overall economic risk of an industrial enterprise. This method allows you to assess the economic damage from each type of economic risk that constitute the current risk profile; Gives an opportunity to forecast changes in financial performance and profitability of assets and equity due to changes in production and sales of products. A distinctive feature of the proposed methodology is the consideration of the stage of economic development of the enterprise when making managerial decisions in the field of risk management and interpreting the results of the assessment of the total production and financial risk, taking into account the position of the enterprise on the life-cycle curve. The proposed methodology for diagnosing and assessing the overall economic risk of an industrial enterprise includes 6 stages of assessment: business, credit, total production and financial, currency, economic risks and, ultimately, total economic risk.
Keywords: economic risk, business risk, credit risk, production and financial risk, currency risk, stage of economic development, operating leverage, financial leverage, return on assets, return on equity.

Maxim Kostenko, Elena Mova
The use of Non-Traditional Methods of Promotion of Goods as a Method of Increasing the Level of Popularity of Russian Brands on the World Market 
Donbass State Technical University
Abstract. The article examines the modern interpretation of the concept of «brand», analyzes the ratings of the most expensive global brands and the most expensive Russian brands in 2017, arranges the sources of media information on the level of trust. It is proposed to use non-traditional methods of promotion of goods to increase the level of popularity of Russian brands in the world market.
Keywords: brand, branding, ATL-communication, non-traditional methods of goods promotion.

Evgeniya Zhurinskaya, Vladimir Komarov
Social Protection of the Population of the Donetsk Region 
Donbas National Academy of Civil Engineering and Architecture
Abstract. The article deals with the social protection of the population of the Donetsk region. The theoretical regulatory framework for the organization of social protection of the population at the regional level has been determined. The role of the social protection system in regulating the social differentiation of modern society is defined. Approaches to the study of the phenomenon of social protection, such as economic, legal and sociological, are singled out. The effectiveness of the system of social protection of the population is estimated..
Keywords: social protection, efficiency of social work, social protection system, social security, social insurance, social assistance and social services.

Lyudmila Ovcharenko
Innovative Approaches to Planning Tourist-Recreational Complexes on Recreational Territories
Donetsk State University of Management
Abstract. The oretical approaches to and practice of the innovative planning/layout, environmental planning, including a high-quality management system for engineering and environmental support in recreational areas, as well as innovative planning methods in the field of organizing «rest technology»from technological and information to new forms of service and modern tourist and recreation infrastructure on the tourist and recreational territories are considered in the article. The recommendations on the formation of a region competitive tourist and recreational branch of economy are grounded on the example of the Donetsk People’s Republic.
Keywords: region, recreational branch, innovations, planning, designing, recreational territories.

Artem Gizatulin a, Anastasiya Tkacheva b, Volodymyr Chenakal a
IT-Audit: System Dynamics Approach Towards Analysis of Recommendations 
a Donetsk National Technical University, b Donbas Agricultural Academy
Abstract. Information audit contribution to the enterprises business processes effectiveness improvement is defined in the article. Issue of the system-dynamic approach applicability towards the IT-audit recommendation analysis is discussed. Method of the IT audit recommendation analysis in order to lower risks from their implementation at the enterprise is created and the main steps of this method are defined. Simulation model that evaluatesaudit recommendations implementation influence on the economic characteristics of the commercial enterprise is offered.
Keywords: system dynamics approach, simulation, IT-audit, informationprocesses, risks, forecasting.

Anna Verezemskаya, Alisa Genova
The Modern rationale of the Need for Strategic Management of Construction Organizations 
Donbas National Academy of Civil Engineering and Architecture
Abstract. This article examines the basic tenets of strategic management, analyzed the features of strategic management for the construction industry, you need to consider when developing a strategic development plan for the effective functioning for the foreseeable future. The topic of this article is very relevant at present, because there is a need for improved tools and mechanisms of management of construction organizations, formation of effective models of strategic management to achieve long-term goals and development priorities. The main reason for low efficiency of construction organizations is that the stereotypes of management and apply management methods do not meet the requirements of a market economy. For example, the utility «DRSU» discusses the features of strategic management, mission and goals of the enterprise, which are aimed at improving the efficiency. The proposed principal strategies that can be used on the utility «DRSU» in the management of economic activities with the goal of providing high-impact economic activity in the long term.
Keywords: strategy, strategic management, construction enterprise, goal, objective tree, the mission, the improvement of strategic management.

Natalia Bazykina, Viktoriia Сhangli
The Main Directions of Improvement of Advertising in the Modern Company 
Donbas National Academy of Civil Engineering and Architecture
Abstract. The article is devoted to show the role of advertising in the marketing communication system and the main directions of improvement of advertising in the modern company, because advertising was and still is one of the main elements of communication politics, that stimulate developing of manufacture, product modernization, it influences on favorable increase of consumption of manufactured products, and it is not only «commerce engine», but «progress engine». The article identified the main functions and tasks of advertising, such as sale of goods, market research and optimization, demand management. The basic tools of advertising were also revealed: advertising on television, printed one, audiovisual and advertising in the press. In the article we considered the main elements of the complex of marketing communication: advertising, sales promotion, public relation, direct marketing.
Keywords: advertising, marketing, public relations, sales promotion.

Elena Balabenko, Ekaterina Korneyevа
Theoretical Foundations of Research of System Management of the Quality of Living of the Population
Donbas National Academy of Civil Engineering and Architecture
Abstract. The article examines the theoretical basis for the quality of life of the population. Five general scientific approaches to the study of the level and quality of life are presented: philosophical, economic, ecological, psychological, medical. The essence of the level approaches to research and the quality of life is described. The main indicators of the quality of life of the population and their identity with the standard of living are systematized. The statistics of ten countries with the highest and lowest life expectancy and their interrelations are given. Options for assessing the quality of life by various parameters are considered.
Keywords: the quality of life of the population, the standard of living of the population, management, social influence, public improvement.

Larisa Kostrovets a, Ekaterina Khoroshilova b, Nataliya Pushkarova b
Improvement of Organizational-Economic Mechanism of Management of Enterprises of Housing and Communal Services in Modern Conditions 
a Donetsk State University of Management, b Donbas National Academy of Civil Engineering and Architecture
Abstract. In modern unstable conditions of development of the functioning of housing and communal services, it is necessary to improve the mechanism for managing enterprises in the sector. The organizational and economic mechanism of management of utilities is considered. The organizational and economic mechanism of enterprise management is a complex system combining a set of measures of impact and means of evaluation of various aspects of its activities aimed at achieving the goals and implementation of the tasks of the enterprise. The study of the organizational and economic mechanism of enterprise management shows that it is part of a general management mechanism responsible for its competitive, long-term development.
Keywords: organizational-economic mechanism of management of enterprises of housing and communal services, improvement of mechanism of management, management activities, management activities.