Vol. 14, Number 2, 2018

Artur Pozhidaev, Yana Dudko
State Property: Concept, Types and Forms 
Lugansk Taras Shevchenko National University
Abstract. The purpose of the article is to study the concept of state property, its types and forms. The article analyzes the theoretical and legal provisions and legislative rules concerning the content of state property. The notions of state property as an economic category are given, the notion of the property right is disclosed, the main types and forms of state ownership are determined. General provisions which characterize the functions and forms of state property management are formulated.
Keywords: state property, state ownership as an economic category, property, ownership, possession, use, disposal.

Olga Medvedeva, Elena Shumaeva
Features of Risks Assessment in Projects of Public-Private Partnership 
Donetsk National Technical University
Abstract. In article the concept of public-private partnership is investigated and the main lines which allow to distinguish it in independent economic category are revealed. Key signs of interaction of the state and the private sector are defined, forms are presented and stages of implementation of projects of public-private partnership irrespective of the chosen form of interaction of the state and the private sector are formulated. The barriers which interfered wide dissemination of these projects are defined. Classification of the general and specific risks is given, probable deviations are determined by types of risks in projects of public-private partnership.
Keywords: public-private partnership, forms of public-private partnership, assessment of risks, specific and general risks, qualitative and quantitative analysis.

Helen Volskaya, Nina Yarkova, Elena Soroka
The Oretical Foundations of the Controlling Process 
Donbas National Academy of Civil Engineering and Architecture
Abstract. The article contains a theoretical review of literature, which made it possible to distinguish the basic principles of controlling: motion and braking; timeliness; strategic consciousness and documentation. Defined the main purpose of controlling – ensuring the long and successful existence of the organization. And tasks that depend on the specifics of the enterprise. The main methods of controlling were identified: analytical, economic and administrative. Analyzing examples of the application of controlling in modern organizations, it was noted that at each enterprise controlling must have its own, developed in accordance with financial and accounting policies.
Keywords: origin of controlling, term controlling, management accounting, principle, method, purpose, tasks, application of controlling.

Valeriya Gridinа
The Mechanism of Overcoming Resistance of Staff in the Implementation of Corporate University Enterprise 
Donetsk National University
Abstract. The article analyzes and identifies the reasons for the resistance of the personnel to the introduction of the corporate University on the basis of the classification of types of resistance by the level of I. Ansoff, the possibilities to control the resistance of the personnel by various methods depending on the level of resistance and the time frame for implementing changes. Using the method of cause-and-effect analysis, the main reasons for the emergence of resistance of personnel to the introduction of the corporate University at the enterprise, presented in the form of the Ishikawa diagram, are determined. The mechanism of overcoming the resistance of personnel to the introduction of the corporate University, based on the process approach and methods of reengineering, which is a set of stages, each of which solves a set of problems that allows you to regulate the sequence of actions of performers in the process of eliminating the resistance of personnel to the introduction of the corporate University in the enterprise.
Keywords: resistance of personnel, resistance to changes, types of resistance, individual resistance, group resistance, resistance of the system, the model of evaluation and management of resistance to change, the causes of resistance of personnel, corporate University, cause and effect analysis, organizational and economic mechanism.

Anastasia Spasennyh, Elena Shumaeva
The Reform of Housing and Communal Services 
Donetsk National Technical University
Abstract. The article examines the peculiarities of the functioning of the housing and communal services sector, which consists in the fact that it includes suppliers and consumers of housing and communal services, as well as the relationship of socio-economic, legal and organizational nature that develops between these parties. The mechanisms of reforming the housing sector, discussed in the article, are aimed at financial rehabilitation of housing enterprises; social support of poor citizens when paying for housing and communal services; the development of a competitive environment; the formation of an effective payment management system. The article also provides a comparative analysis of the goals and objectives of the self-organization of the population and their role in the implementation of reforms in the housing sector. The main tasks of self-organization bodies are defined: improvement of local normative base, establishment of economically reasonable rates for the maintenance of housing stock, development and implementation of resource-saving programs, promotion of the creation of a competitive environment in the management and operation of housing stock.
Keywords: reforming, housing and communal services, association of co-owners of an apartment building, management company.

Vladimir Pripoten, Irina Alferova
Criteria for Optimizing the Capital Structure for Sustainable Economic Development 
Donbass State Technical University
Abstract. The article analyzes the criteria for optimizing the capital structure of an enterprise in order to ensure sustainable economic development. Factors affecting the structure of the financing of the enterprise’s property have been systematized. The main optimization criteria are maximizing profitability, minimizing the cost of attracted resources, minimizing risks and increasing the market value of the enterprise. The result of a compromise on combining these criteria is the optimal capital structure for a particular enterprise. At the same time, subjective factors have a big influence: the financial mentality of the manager (influencing the choice of the approach to the formation of property – aggressive, compromise or intermediate state between them), the mentality of the owners and the dependence of the company’s value on quotations on the stock exchange (affecting the company’s dividend policy), company image, asymmetric information. The relationship between sustainability indicators and property financing policy has been studied. According to several enterprises, the influence of dividend policy on the cost of capital and market capitalization of the firm was investigated.
Keywords: optimization of capital structure, sustainable economic development, weighted average cost of capital, financial stability, property formation policy, profitability, dividend policy, market capitalization.

Vladimir Medvedev, Elena Shumaeva
Main Objectives of Reforming of the Mechanism of the State Property Management
Donetsk National Technical University
Abstract. In article classification of objects of the state property, organizational and legal and organizational and economic methods of management as ways of impact on them are investigated. The essence of process of management of the state property is analysed, the main directions of increase in effective management of state ownership which are possible for realizing through the developed mechanism of management of the state property are defined. The social and economic functions of management of state ownership allowing to give to objects of the state property a steady impulse to development of their innovative potential are revealed. Management of the system of the state property is implemented within a main goal – improvement of quality of life of the population of each region separately and the countries in general. For achievement of a goal problems of reforming of state policy in the sphere of management of state ownership at three levels of management are defined: strategic, tactical and operative.
Keywords: state property, state ownership, management of the state property, municipal property, levels of management.

Victoria Goroshchenko
The Mechanism of Managing the Enterprise with the Account of Directions of Improving its Human Resources Policy 
Donetsk National Technical University
Abstract. The essence of the concept «personnel policy» is considered in the article, principles are specified, taking into account which it should be implemented at the enterprise, such as: combining individual goals of employees with the general objectives of the enterprise; Ensuring that the assigned tasks are assigned to an individual employee in terms of their capabilities and abilities; accounting for the personal qualities and professional skills of the employee in the performance of assigned tasks, as well as his constant self-development; availability of criteria for assessing the performance of staff and the application of various incentives and motives in the payment policy of employees of the enterprise. The mechanism of enterprise management is considered taking into account the directions of improving the personnel policy, and each of its component elements is influenced by environmental factors such as market conditions, the state of the economy, regulatory legislation, etc., which affect the adoption of managerial decisions not only for personnel , but also the enterprise as a whole. It is established that the implementation of these areas of improvement of personnel policy in the general mechanism of enterprise management will allow more optimally to distribute costs for staff maintenance, increase staff motivation for more complete return to work and ensure uninterrupted work, which in turn will affect not only economic growth but also social performance.
Keywords: personnel policy, management, enterprise, innovative development, mechanism, principles.

Myhailo Ivanov
The Detinition of a Marketing Strategy of the Territories of the Unrecognized Republics of the Donbass Region in Modern Conditions 
Donbas National Academy of Civil Engineering and Architecture
Abstract. The purpose of the article is to determine the marketing strategy of the unrecognized republics of Donbass in modern conditions of uncertainty. In article are analyzed the theoretical principles and current practices relating to the prospects of socio-economic development and marketing of the territories of unrecognized states. The expansion of marketing opportunities and communication links for the development of the territories of the unrecognized republics of Donbass is justitied. To this end,we propose a marketing and communication model of the concept of «Modern Donbass-2023», which is,fist,a marketing plan for the development of the territories of the unrecognized republics of Donbass,and,secondly,a coordination plan of information and marketing activilies in the territory of these republics.
Keywords: marketing of the territory, an unrecognized state, marketing of territories of unrecognized states, communications, marketing stratedy.